Heat And Reveal The Truth
We are always here to help bring our clients creative ideas to life. We were given a brief to produce over 100 Thermocromic t-shirts. Our agency client came up with an fantastic idea for Faith Matters anti-hate crime charity Tell MAMA. They wanted to re-educate those who believe St George was British through and through, and decided to use St George's day and the patron saint to celebrate diversity instead.
The t-shirts appear to be emblazoned with a St George’s Cross. However, when an individual wears the garment the body heat reveals a message saying: ‘St George was Syrian #DefendDiversity’
We were delighted that we could help bring this brilliant idea to life for a very happy client.
Check out the YouTube clip below.
Let The Hub London help bring your creative ideas to life.