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Heat And Reveal The Truth

April 25, 2019

We are always here to help bring our clients creative ideas to life.  We were given a brief to produce over 100 Thermocromic t-shirts.  Our agency client came up with an fantastic idea for Faith Matters anti-hate crime charity Tell MAMA.  They wanted to re-educate those who believe St George was British through and through, and decided to use St George's day and the patron saint to celebrate diversity instead.

 

The t-shirts appear to be emblazoned with a St George’s Cross. However, when an individual wears the garment the body heat reveals a message saying: ‘St George was Syrian #DefendDiversity’ 

 

 

 

 

We were delighted that we could help bring this brilliant idea to life for a very happy client.

 

Check out the YouTube clip below.

 

Let The Hub London help bring your creative ideas to life.

 

 

 

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