Heat And Reveal The Truth

April 25, 2019

We are always here to help bring our clients creative ideas to life.  We were given a brief to produce over 100 Thermocromic t-shirts.  Our agency client came up with an fantastic idea for Faith Matters anti-hate crime charity Tell MAMA.  They wanted to re-educate those who believe St George was British through and through, and decided to use St George's day and the patron saint to celebrate diversity instead.


The t-shirts appear to be emblazoned with a St George’s Cross. However, when an individual wears the garment the body heat reveals a message saying: ‘St George was Syrian #DefendDiversity’ 





We were delighted that we could help bring this brilliant idea to life for a very happy client.


Check out the YouTube clip below.


Let The Hub London help bring your creative ideas to life.




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